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Project Overview
Innova Biosciences provide easy-to-use, cutting-edge bioconjugation technologies and services. They have the flexibility to support scientists from academia through to commercial manufacturing, developing and supplying reagent products to make science easier, both off-the shelf and to customer specification.
The objective of this project is to increase sales of Innova Biosciences custom services from their website. These comprise of:
- Micro-optimization Services
- Conjugation Services / Oligo conjugation services / Antibody labeling services
- Gold services
- Bulk Orders
- Custom pack sizes
- Inventory Control
The target audience will have a scientific background and most likely will be working in the Pharmaceutical industry. The video will show that Innova can take the customer through the journey from the problem, through to initial consultation, followed by optimization and scale-up to commercial manufacturing volumes. The customer’s problems might include high background, low sensitivity, poor stability and high variability.
Storyboard
Are you currently developing assays for enzymes that metabolize phosphates and polyphosphates?
Do you also want to develop your assay for use in high-throughput screening?
If so, you may have found it difficult to detect the activity of key phosphatases using traditional complex-coupled assays.
You may also have found that colorimetric assays suffer from high backgrounds and reagent precipitating before you can read them accurately.
Furthermore, some assays involve multiple separation steps and are radioactive.
With this in mind, Innova Biosciences has created PiColorLock.
PiColorLock is a reagent that detects universally produced inorganic phosphate.
And uses special stabilizers that suppress non-enzymatic backgrounds produced by labile substrates.
It produces unique
Non-radioactive colored complexes
That are incredibly stable for hours
Making them ideal for high-throughput screening.
Here's PiColorLock compared to 2 competitor products.
Notice how PiColorLock is resistant to the precipitation and non-enzymatic decay.
In addition to this, Innova's companion product PiBindResin has a very high affinity for inorganic phosphate
And can be used to remove free phosphates from samples.
This means that cleanup of samples is possible in minutes, rather than in hours or days with desalting or dialysis.
To order PiColorLock with PiBindResin today,
Click on the "View Our Range" button underneath this video
Thank you for watching.
Thank you for choosing Innova Biosciences.
Innova Biosciences: making science easier