• Skip to content

Biotech Animated

Biotech Animated | Biotechnology & Life-Science Animation | Beautifully Deliver Your Life-science Company’s Message to a Greater Audience | Biotech Animated is a Life-Science Animation, Advertising Strategy and Business Development Firm

Main navigation

  • Projects
  • About
  • What We Do
  • Why Video
  • Team
  • Contact Us

Innova PiColorLock

*Please scroll down to the bottom of the page for the final deliverable.

Project Overview

Innova Biosciences provide easy-to-use, cutting-edge bioconjugation technologies and services. They have the flexibility to support scientists from academia through to commercial manufacturing, developing and supplying reagent products to make science easier, both off-the shelf and to customer specification.

The objective of this project is to increase sales of Innova Biosciences custom services from their website. These comprise of:

  • Micro-optimization Services
  • Conjugation Services / Oligo conjugation services / Antibody labeling services
  • Gold services
  • Bulk Orders
  • Custom pack sizes
  • Inventory Control

The target audience will have a scientific background and most likely will be working in the Pharmaceutical industry. The video will show that Innova can take the customer through the journey from the problem, through to initial consultation, followed by optimization and scale-up to commercial manufacturing volumes. The customer’s problems might include high background, low sensitivity, poor stability and high variability.

Storyboard

Innova PiColorLock Video Storyboard 01

Are you currently developing assays for enzymes that metabolize phosphates and polyphosphates?

Innova PiColorLock Video Storyboard 02

Do you also want to develop your assay for use in high-throughput screening?

Innova PiColorLock Video Storyboard 03

If so, you may have found it difficult to detect the activity of key phosphatases using traditional complex-coupled assays.

Innova PiColorLock Video Storyboard 04

You may also have found that colorimetric assays suffer from high backgrounds and reagent precipitating before you can read them accurately.
Furthermore, some assays involve multiple separation steps and are radioactive.

Innova PiColorLock Video Storyboard 05

With this in mind, Innova Biosciences has created PiColorLock.

Innova PiColorLock Video Storyboard 06

PiColorLock is a reagent that detects universally produced inorganic phosphate.

Innova PiColorLock Video Storyboard 07

And uses special stabilizers that suppress non-enzymatic backgrounds produced by labile substrates.

Innova PiColorLock Video Storyboard 08

It produces unique

Innova PiColorLock Video Storyboard 09

Non-radioactive colored complexes

Innova PiColorLock Video Storyboard 10

That are incredibly stable for hours

Innova PiColorLock Video Storyboard 11

Making them ideal for high-throughput screening.

Innova PiColorLock Video Storyboard 12

Here's PiColorLock compared to 2 competitor products.
Notice how PiColorLock is resistant to the precipitation and non-enzymatic decay.

Innova PiColorLock Video Storyboard 13

In addition to this, Innova's companion product PiBindResin has a very high affinity for inorganic phosphate

Innova PiColorLock Video Storyboard 14

And can be used to remove free phosphates from samples.

Innova PiColorLock Video Storyboard 15

This means that cleanup of samples is possible in minutes, rather than in hours or days with desalting or dialysis.

Innova PiColorLock Video Storyboard 16

To order PiColorLock with PiBindResin today,

Innova PiColorLock Video Storyboard 17

Click on the "View Our Range" button underneath this video

Innova PiColorLock Video Storyboard 18

Thank you for watching.

Innova PiColorLock Video Storyboard 19

Thank you for choosing Innova Biosciences.

Innova PiColorLock Video Storyboard 20

Innova Biosciences: making science easier

Final Deliverable

This video is currently live here

  • Careers
  • Contact Us

COPYRIGHT © 2021 BIOTECH ANIMATED